eSocial-M™

eSocial-M, Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable."


  • Social networks—Connect with people
  • Media sharing networks—Share photos, videos, and other media
  • Discussion forums—Share news and ideas
  • Bookmarking and content creation networks—Discover, save, and share new content
  • Consumer review networks—Find and review businesses
  • Blogging and publishing networks—Publish content online
  • Interest-based networks—Share interests and hobbies
  • Social shopping networks—Shop online
  • Sharing economy networks—Trade goods and services
  • Anonymous social networks—Communicate anonymously

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